Korean beauty seems to be blowing up, both in Japan and in the US right now. Have you heard about it? A few months ago I jumped on the bandwagon, and I've been absolutely loving it. (And I'm super low maintenance) Korean beauty dictates a ten-step skin care process (and I'll be honest, I'm doing about half that) and involves all sorts of fun and interesting products that are usually packaged very adorably.
Raku and I decided to try this out together, so a couple of months ago, we did some research, made our shopping lists, and headed out to Shinokubo, the biggest Korean neighborhood in Tokyo, to do some shopping.
The two big stores we hit were Skinholic and Skin Garden which carry a wide variety of brands but there are tons and tons of cosmetic stores that you can wander into. If you make the trip to Shinokubo, it's not complete without some delicious Korean food. We highly recommend Ondoru. Even on a rainy weekday we had to wait twenty minutes to get in, but it's always worth the wait. Later, for dessert we bought cinnamon honey hotcakes at a stall across the street from Skinholic.
Ultimately, we didn't end up buying that much that day because we couldn't find some of the products we were looking for, and prices in the shops were generally higher than we found on Amazon or Iherb (but the shipping from Korea took close to two weeks, so it's a trade off). But it's still fun to walk around the neighborhood, enjoy the food, and check out the latest products. If you're looking to do your own research SoKo Glam has a wealth of reviews and information. And wherever you are, have an idea of what the prices should be before you walk into a store.
We've been going for a couple months now with our products, and really enjoying it. I've noticed a lot of improvement in my complexion, and hoping that continues.
|My photography skills don't do this deliciousness justice|
|Ondoru - always worth the wait|
|Skinholic, a little smaller but a little nicer than Skin Garden|
|Hotteok (Hotcake) Stand|
|Honey Flavored Hotteok - there are lots of sweet and savory options|
|My Korean Products|
Location: 1-12-15 Okubo, Shinjuku-ku, Tokyo
Location: 212 Kyakunincho, Shinkuku-ku, Tokyo
Hours: 11:00 am-1:00 am
Location: 1-3-20 Hyakunincho, Shinjuku-ku, Tokyo